My daughter wrote a series of posts for me one summer that did well. Using scalable link building processes is absolutely critical to organizing and implementing a campaign effectively. So if you want to stay ahead of the curve, I recommend reading up on these 5 emerging SEO trends. This chart based on data from Kleiner Perkins shows you pretty much everything you need to know about the growth of voice search:. That said, there are already some voice search best practices out there, which I cover in this guide.
Want to learn more about optimizing videos? Google recently reported that Google Lens can identify 1 billion objects. Who knows. According to the latest data from SEMRush, about 5. Which is a BIG opportunity for most websites. I oftentimes get people who ask me how to learn SEO and I always tell them to launch a website. Going through that process is just so priceless and gives you the confidence to optimize other websites as well.
There are lots of ways to learn and master SEO. But nothing beats building and ranking a site from scratch. Great info. Is it better to have all of your pages indexed in one menu or have them clustered by topic with only the intro page for each topic in the main menu with smaller submenus for each cluster?
I think an article on this concept would be helpful. Thanks Michael. That said: categories depend a lot on the type of site. For example, ecommerce sites tend to be set up a lot differently than blogs. Great overview and resources, Brian. I especially like the part about testing on your own site. Hey Kyle, well said. Every approach has its pros and cons.
Like you, I do think that working on your own site is the best and fastest ways to get good at SEO. But I tried to cover the different options that are out there in this guide. Very important to test your own site — how can you expect others to take your advice if you own site is lacking in areas. Hey Nathan, I agree. To be fair, it can be tough to find time to work on your own site if you have lots of client work.
You did it again! I think this would be one stop guide for people who wants to learn SEO. Great post Brian. Amazing as usual. Thanks Again Brian for the awesome piece of content. After the course, I started my own SEO agency and it is working very well. Would it be possible for you to do a deep study on the future of SEO so that we can plan the scaling of our business accordingly from investment and other perspectives. And I appreciate your kind words about STW! But this guide should get you ready for the next year.
Also, I did briefly cover some emerging trends in Chapter 7 of this guide. Great resource for beginners, complete beginner to expert guide! Personally im pretty stuck at the scaling section.. Im ranking good for the pages that I created myself but im not a creative writer so it takes allot of time for me to finish a good page.
Still have not found a good writer that I can give a keyword and get content back. I always end up spening allot of my time with rewriting the content.. So maybe I should give that more priority.. Finding a good writer that understands my niche and knows how to write with seo in mind. Hi Koen, thank you. Yup, scaling content and SEO is actually super hard. On the one hand, you ultimately need to scale up to grow your traffic. Thanks Nilesh. Looks like its time for me to take video more serious.
Im just not a vlogger type myself so I will have to get creative to get good videos. Maybe hire someone who is more comfortable on camera? Times are changing…. Hi Wim, I agree that video is something more businesses should at least be testing out.
Or, if you do, you can have them professionally shot and produced. Hello Brian, great article. I see you put the author presentation at the beginning of your blog post, and i find it an interesting move for reassuring the viewers. Is-it dangerous to do the same for all the blog posts for the seo?
If it is on multiple blog posts, the same introduction about the author, can it be duplicate content and so bad for seo? No one can stop learning because SEO is changing frequently. I added Chapter 7 at the end for that reason. But I did want to drive the point home that learning and practicing SEO is a never-ending process.
As usual, a very thorough article! An alot of insights! Thank you Brian for sharing your thoughts and experience. Definitely need to work on testing my site more.
I guess its just kind of overwhelming. I just try to focus on getting as much as possible good content out there. But im pretty sure it has allot more potentional if I would test different titles and check CTR.
Thank you very much for all this valuable information, I will certainly bookmark this site to check any future posts! Glad you liked the post. If I want to rank a local website local SEO does backlinks from other country blogs help local website to rank on Google? If I want to rank in London, then do backlinks from Indian, Australia etc. Hi Rintu, yes, those backlinks can help a little bit.
Obviously, links from London and the UK will help a lot more. But as long as the links are white hat, they all help. Thanks for sharing awesome post brian. I already saw your seo 3. Hi Brian. I am a beginner in this industry..
I am trying to become an SEO expert.. Your articles takes too much time to read but it is worth reading always.. I want to know your point of view on Vlog. Do you think Video will replace Blog in future totally or create a separate audience? I am a female 70 year old.
I have built my own WordPress blogs for both and also Facebook pages. Getting results here I understand is all about SEO. Self publishing my book was a massive learning curve, I just wish I was younger and had the energy to know where to go best from here. Thank you. My first step to analysis competitors website — 1. Wow, dude super appreciative of all you do for us.
Shared this with the content and engineering team. I had a question for you actually and was curious what you thought or the community. Do you think that creating written content might actually compete with our video content since we use each series page as pretty much an in-depth overview of the course? Hi Brain, Do links to specific product sub pages on a site have as much power as links to the main domain?
Learning SEO from you is a must-have. Thank you, Brian. Brilliant article as always which hosting site you want to recommend if a site wordpress based is getting K views per month? Hi Joseph, it depends a lot on your needs and budget.
We use Pressidium here and are happy with it. Will have to come back to go over some of the info to get a better grasp of the concepts in here. Just wanna say keep up the awesome work man because I know it takes a ton of effort and time to put out such content this is probably something you often hear but I still gotta say it. I am fascinated with SEO. Without a guaranteed roi. However this post is solid info. Tasks like updating page titles and meta descriptions with improved keywords and writing compelling keyword-rich content are a major part of this process.
For example, the optimization specialist likely works with the web development team to ensure technical SEO is handled. The SEO specialist is also in charge of monitoring and reviewing data to see if goals are being met. Search marketing is an ever-changing process. This means that the job of an SEO specialist is never fully done. SEO specialists must stay up-to-day with current industry trends and focus their optimization efforts accordingly.
Are you looking to become an SEO specialist or want to hire one to add to your digital marketing team? This definitely means understanding the difference between the three levels — on-page , off-page , and technical — and why each of them matters. SEO specialists should also have a firm understanding of basic concepts like keyword density, white hat tactics, black hat tactics, Google penalties, and the myriad of acronyms used on a daily basis.
While it is easy to learn these things along the way, a solid SEO specialist should already be quite knowledgeable. What companies sometimes feel is the best approach to take with a target market sometimes misses entirely, which is why a good SEO Specialist will know the basics of consumer behavior.
An optimization specialist realizes this and uses content marketing as a way to clue in on other possible options to increase traffic. They also firmly get how brand voice and tone can make a difference in better click-through rates and responses. Those who work in this position need to be able to articulate goals and explain topics in a clear, concise, and approachable manner.
Unfortunately, there is no direct college degree associated with becoming an SEO specialist. Instead, most start as content writers, web developers, or marketing experts who continue to learn more about search optimization.
In fact, our Rock Content blog includes many materials that can help bring you up to speed on what to look for within the digital marketing industry. I would argue the most important metrics are those with a direct impact on the bottom line. Organic sessions, goal conversions, and revenue fall into that category. First, they need to be achievable. Stretch goals are fine, but pie-in-the-sky benchmarks can actually work as a disincentive.
Your goals will determine what tactics are needed for success. This, in turn, sets up a framework for developing an action plan and the budget necessary to support that plan. This brings us full circle to positioning and paying attention to those factors that move the dial. The answers to those questions will determine priorities as well as the volume of work needed to reach your goals. In many cases, the actual work performed will be the same — regardless of budget level. The difference is the volume of work performed.
That said, the right budget is one you can afford, without losing sleep, for a minimum of six and ideally twelve months. This allows prospective clients an opportunity to test their services, by minimizing risk.
The most common is a one-time website SEO audit with actionable recommendations. Just fixing your website will often lead to a meaningful boost in organic traffic. Content development and keyword analysis are other areas where you can get help from a pro for a one-time fixed rate.
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